In partnership with J&B Whisky, Blacknation, and Independents United, we established the J&B HIVE in Braamfontein, Johannesburg, a hub and support program designed to empower creatives and entrepreneurs. This initiative provided a thriving ecosystem for innovation, knowledge sharing, and growth, supporting thousands of creatives in Gauteng and across South Africa.

Through the J&B HIVE, we invested over $1m directly and indirectly in various creative projects and businesses, including notable fashion brands like BATHU, Tshepo Jeans, and Favelo, as well as music projects, coffee shop brands, and other ventures. This investment not only fueled the growth of individual businesses but also contributed to the country's vibrant cultural landscape.

The J&B HIVE became a beacon for creative talent in South Africa, offering a supportive community, resources, and tools for creative projects and businesses. By fostering collaboration and investment in the creative industry, we helped launch successful brands and projects, demonstrating the power of collective support and investment in creative endeavors.